El Paso Opera La Bohéme brochure
El Paso Opera La Bohéme mailer
El Paso Opera Madama Butterfly mailer
El Paso Opera Tosca advertisement


For several years Lara & Company Creative worked on the many components that were designed to cultivate a new audience for grand opera in El Paso. Along the way we had some fun with “guerrilla marketing” events and notable out-of-the-box antics that further enhanced awareness while simultaneously dispelling any stigma for potential new patrons.