© 2017 by Lara & Company Creative

RIO GRANDE CANCER FOUNDATION

One of our true relational clients. We have worked with our friends at the foundation for over 20 years. Recently, through the relocation of their offices we had the chance to bring a new awareness to the organization. The new offices offered up creative opportunities to re-position the new site as a destination with a high visibility “store front.” The RGCF introduced a new logo and expanded the graphics to the interior halls and meeting rooms of the new facility. The same graphics have been applied to all consumer advertising- further re-enforcing the foundation's mission and augmenting its public perception. Ultimately, this helps better convey the spectrum of cancer support services they offer to the El Paso community.